Welcome image

What is adwonce?

Self-service advertising made simple and intuitive. With much less administration and much more freedom. With adwonce, ad production is accessible anywhere, anytime.

Request a demo
Image-header for section


Advertising should be simple for advertisers – but also for the administrative personnel. With adwonce you will get all the tools you need to manage your entire ad production from your smartphone.

Image for illustrate the feature

Mobile administration

adwonce is accessible anywhere, anytime, on any device. Ad administration can be done on the go and your customers can create ads, whenever they want to.

Image for illustrate the feature

Customizable ads

Ad creation has never been this easy. Customers design their own ads using a selection of colors, fonts and images – and you can limit their options to make them fit the look of your publications.

Image for illustrate the feature

Statistical overview

Want to see which of your titles that attracts most advertisers? Statistics are available for all your publications anytime and anywhere.

Image for illustrate the feature

Group publications

You can easily group your publications. Grouping makes it easier for you to manage the ad production – and for your customers to select the right publications to insert their ads.

Image for illustrate the feature

Create discounts and extra charges

Ad pricing is rarely straightforward. adwonce allows you to create discounts and extra charges, so you don’t have to change your pricing scheme.

Image for illustrate the feature

Make campaigns

Do you want to lower your prices for a limited time? No problem. With adwonce you can make and manage campaigns with just a few clicks.

Image-header for section

About us

adwonce is a DIY ad generator enabling your advertisers to access, build and publish their own ads. Saving you money on administration and generating a new revenue stream.

Our generator is designed with both advertiser and admin in mind – which is why adwonce features a comprehensive backend solution giving you the full control. You can control deadlines, price adjustments, discounts with the click of a mouse. adwonce is continually being developed in close collaboration with our customers and users to ensure a premium user experience - for both advertisers and for the newspapers and media houses that use the generator. adwonce allows individuals, companies or organizations to design and insert ads in the newspaper of their choice. adwonce is a subsidiary to the Danish company hoej.dk A/S. hoej.dk has worked with death notices since 2005 and runs and develops afdøde.dk – Denmark’s largest portal for the production and display of death notices. 85% of all Danish death notices are produced and displayed through afdøde.dk. Throughout its lifetime, the company philosophy has been to be creative and innovative in the development of new technology, content and service. We believe that it is important for companies to work responsibly and with care for society. Therefore, we work with a strong focus on responsible and sustainable management. The operation and development of the company is based on an awareness of moral values and a consciousness of ethical problems, which are significant for our products, service and organization. We report on our work with corporate social responsibility annually and have integrated the Sustainable Development Goals in our daily work. We believe that data protection and quality are interconnected and co-dependent. During the last two years, we have worked actively on adjusting our work to the new requirements of the GDPR. This can be seen in our daily work and in our data processing agreements.

Image-header for section


Do you have any questions? Or are you interested in hearing more about adwonce? We are always ready to answer any questions, you might have.

+45 38 10 62 00


Request demo

last button